Gossip: Siddartha's 'Shanthi Sentiment' Of Success!

Film industry runs on sentiment and it is common that many heroes look out for their sentiment theatres all the time. Some heroes also insist on their sentiment heroines and sentiment directors. Now, the syndrome has spread to Siddartha as well.

Trade reports say that Siddartha is crazy for Shanthi Theatre in Narayanaguda, Hyderabad. His film 'NVNV' had run successfully in that theatre and hence he insisted the release of 'Chukkallo Chandrudu' in the same theater. Even his subsequent film 'Bommarillu' was also released in same theatre with the interest of Siddartha.

Now, as per the fresh reports Siddartha is insisting MS Raju and Co to release his new film 'Aata' also in the same theater.

But why 'Chukkallo Chandrudu' turned a flop if sentiment is the only reason for his success!